Hola! I’m an Art Director and Designer, I partner with brands to discover and express their unique essence. My approach blends strategic thinking, trend hunting, and a passion for bold, clever design.
Hola! I’m an Art Director and Designer, I partner with brands to discover and express their unique essence. My approach blends strategic thinking, trend hunting, and a passion for bold, clever design.
Coconut Cult is a highly active probiotic coconut yogurt. They came to us to reimagine their brand identity and packaging. The ‘cult’ in Coconut Cult reflects their passionate following and religious commitment to gut health. We created a playful, engaging world of cult-inspired illustrations and photography. The goal was to balance the brand’s fun and weird personality with their genuine mission: to make gut health simpler, more accessible, and absolutely delicious.
Prior to the rebrand Coconut Cult used a changing wordmark and graphic system, while very playful and true to their creative nature, made brand consistency a challenge. As they were expanding their product line, they came to us to solve on this issue. Our goal with the rebrand was to preserve their playful essence within a more unified brand system.
The packaging system was designed to enhance shelf visibility while maintaining the fun that only Coconut Cult can pull off in the dairy-free yogurt aisle. We crafted labels for Coconut Cult's 16oz, 8oz, and single-serve product. The wordmark and frame system were designed as consistent anchors across Coconut Cult’s different sizes and flavors. We also created a coconut-inspired wordmark to be prominently featured on all packaging.
Coconut Cult's graphics & imagery were inspired by cult aesthetics like sacred symbols, patterns and rituals. We were also inspired by Alejandro Jodorowsky’s “The Holy Mountain” with its temple-like set design and clean geometric shapes for the imagery.
Client: Coconut Cult, Noah Simon-Waddell, Jungho Michael Oh, Jared Foley
Agency: &Walsh
Creative Direction: Jessica Walsh
Strategy: Lauren Walsh & Ann Kim
Producers: Luciana Almeida, Chanel Harper, Victoria Najmy & Emily Jing Sum Chan
Lead Designer: Jiayue Li, Cris Giménez, Juanse Carvajal & Julio Zukerman
Design: Victor Jobim, Jess Gracia, Lucas D'Ascenção, Sofia Noronha, Claudia Nazionale, Carolina Pinheiro, Ze Feng, Igor Fajardo & Javier Gutierrez
Illustration: Jiayue Li & Julio Zukerman
3D Design: Kaan Iscan, Daniel Zepeda, Lorenzo Cobo & Jordan Stokke
Motion Design: Lucas D'Ascenção, Sofia Noronha, Julio Zukerman & Daniel Zepeda
Case Study Photography: Jarett Loeffler, Aaron Bernstein & Sarah Hopp
Case Study Prop Stylist: Chelsea Finkel
Case Retouching: Daniel Plateado, Igor Fajardo & Julio Zukerman
Other Projects