Hola! I’m an Art Director and Designer, I partner with brands to discover and express their unique essence. My approach blends strategic thinking, trend hunting, and a passion for bold, clever design.
Hola! I’m an Art Director and Designer, I partner with brands to discover and express their unique essence. My approach blends strategic thinking, trend hunting, and a passion for bold, clever design.
Necia is an online store specializing in beauty and personal care. From the beginning, the brand wanted to break free from the predictable language of the category and introduce a bold, playful, and unexpected approach.
While working with Necia, we uncovered a powerful insight: the word “Cheers” could be more than a toast, it could become the brand’s manifesto. It bridges two essential worlds: self-care and well-being, and celebration and fun. Whether applying a face mask or sipping sangría, both are moments of pleasure and self-expression. This idea became the cornerstone of Necia’s brand concept and the creative foundation for its launch campaign.
To bring this vision to life, we designed the brand’s visual identity, creating a logotype, color palette, and typography system that reflected its vibrant, unapologetic personality. We then extended the concept into art direction and photography, developing imagery that merged elegance with spontaneity, turning beauty rituals into moments worth celebrating. These visual assets became the backbone of the brand’s communication, positioning Necia as a fearless, modern player in the beauty space.
Designed at: Centtral Studio
Client: Necia
Brand Manager: Maria Alejandra Callejas
Art Direction: Juanse Carvajal
Design: Sebastián Ospina
Photography: Juan Gabriel Salazar - Patata Studio
Models: Isabella Zapata, Sara Villa, María Isabel, Alejandro Mejía
Year: 2020
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