Juanse Carvajal

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Hola! I’m an Art Director and Designer, I partner with brands to discover and express their unique essence. My approach blends strategic thinking, trend hunting, and a passion for bold, clever design.



Soy

Leaving aside rigid structures and setting simplicity as a mindset, we designed SOY, a poetry book written by Punto y Versal - Ana Vargas. 

We got inspired by the skin, looking its particularities deeply, different textures and translated it into the use of special print finishes, glossy and matte effects, reflections and papers with different colors and textures, resulting in a representation of beauty that merges words and feelings into the book, in which each page tells a story designed using a dynamic grid that allowed us to explore multiple layouts and pages of different sizes.

SOY is the result of an experimentation with body photography and our poetic vision of the thoughts of its author together with cut typographic lock-ups and hidden details that invite the reader to look twice.


Credits

Designed at: Centtral Studio
Client: Ana Vargas
Art Direction: Juanse Carvajal
Design: Sebastián Ospina

Photography: Yohan Lopez, Jose David Galvis
Models: Maria Paulina Ruiz,  Santiago Adarve
Year: 2022


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